In a move reminiscent of traditional cable packages, Disney Entertainment and Warner Bros. Discovery have announced a new streaming bundle service that will combine Disney+, Hulu, and Max under one roof.
The unveiling of this streaming bundle service marks a strategic collaboration between two entertainment giants, bringing together a diverse array of brands such as ABC, FX, Food Network, Marvel, HGTV, and CNN.
“This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today,” said Joe Earley, president of direct-to-consumer at Disney Entertainment, in a press release.
Scheduled for release this summer, the streaming bundle will offer options for both ad-supported and ad-free plans, providing flexibility for viewers. While specific details about pricing and plans are yet to be revealed, Disney already offers bundle packages for streamers, including its Disney Bundle Trio Basic plan, which combines Disney+, Hulu, and ESPN+ with ads for $14.99 a month.
Disney’s involvement with Hulu dates back to 2019 when it acquired a majority stake in the streaming company from Comcast. In November 2023, Disney took full control of Hulu, recognizing its significance in broadening its audience reach.
This announcement comes on the heels of Disney’s recent earnings report, where the company shared details about its streaming app’s performance. Disney anticipates Disney+ to turn profitable for the first time in the fourth quarter, marking a significant milestone in its streaming journey.
As the landscape of streaming services continues to evolve, the Disney and Warner Bros. Discovery bundle represents a strategic move to cater to the diverse preferences of consumers while consolidating their position in the competitive streaming market.
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